Knowledgebase: Glossary of Terms
Glossary of Terms
Posted by on 13 December 2011 04:48 PM

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Accessibility in the context of a Web site is the degree to which that Web site is usable by people with disabilities. Web pages often have access issues for the following groups of people:

  • Visually impaired people using screen readers
  • Hearing impaired people using browsers with no sound
  • Physically impaired people
  • Color blind people


An anchor is another word for internal link or bookmark on a web page. An anchor is a link that links within the same page of the document.

Alternate Definition of Anchor

Some designers use the term anchor to refer to any hyperlink, bookmark, link or internal link on a web page. This definition stems from the fact that the HTML tag to create a link is the <a> tag or anchor tag.


A part of an element that provides additional information about that element.


The use of passwords, tokens (such as smart cards), digital certificates or biometrics (more commonly fingerprint, hand geometry and voice biometrics) to verify the identity of a user and better ensure against fraud.


A process ensuring that correctly authenticated users can access only those resources for which the owner has given them approval.




The server side of a client/server system.

Block-level Elements

The short definition is that block-level elements are elements that create blocks or large groupings of text.

block-level elements have some specific distinctions from inline elements:

  • block-level elements generally can contain text, data, inline elements, or other block-level elements.
  • block-level elements generally begin new lines of text.
  • block-level elements inherit directionality information differently from inline elements.


  • <p></p>
  • <blockquote></blockquote>
  • <table></table>


Blog is short for Weblog and is a Web page that has short, frequent updates made to it. Similar to a Web journal or "what's new" page.


Pointer to an Internet address kept within a Web client (browser).


To start a computer system. A boot from a power-off condition is called a "cold boot," while merely reinitializing the system is called a "warm boot."


The return of an undeliverable e-mail.


Computer program to view and interact with Internet Web pages.


The near-random search for content on the Internet.


An unexpected problem with software or hardware. Typical problems are often the result of external interference with the program's performance that was not anticipated by the developer. Minor bugs can cause small problems like frozen screens or unexplained error messages that do not significantly effect usage. Major bugs may not only affect software and hardware, but could also have unintended effects on connected devices or integrated software and may damage data files.




A temporary storage area for instructions and data near a computer's central processing unit (CPU), usually implemented in high-speed memory. It replicates information from main memory or storage in a way that facilitates quicker access, using fewer resources than the original source. Because data is closer to the CPU, it can be retrieved more quickly.


A CAPTCHA™ is a part of a web form that attempts to ensure that the person filling out the form is indeed a person, and not a computer. The goal of a CAPTCHA is to reduce the amount of spam received by forms from

The term CAPTCHA is trademarked by Carnegie Mellon University and stands for Completely Automated Public Turing test to Tell Computers and Humans Apart.

CAPTCHAs are often refered to as reverse Turing tests because they are administered by a computer, attempting to prove that the test taker is a human.

A Turing test was invented by Alan Turing as a dialog between a human and a computer, where the human could not tell that they were talking to a computer. So a reverse Turing test would be determing when a computer is not human.


Content Management System. A tool for managing content, usually on a Web site, that separates the design, interactivity, and content from one another to make it easier for content authors to provide content.

Container Element

A Web page is a series of containers, the most inclusive one being the <html> element that contains the entire Web page.

A container element is defined as an element that contains other HTML elements (including text).

Container elements are always block-level elements.


A constantly changing group of people collaborating and sharing their ideas over an electronic network (e.g., the Internet). Communities optimize their collective power by affiliation around a common interest, by the compression of the time between member interactions (i.e., communicating in real time), and by asynchronous "postings" that potentially reach more participants and permit more reflection time than real-time interactions.


A unique, active service access point to a network. This includes machine-to-machine network access as well as human access. In mobile networks, this may be taken to refer to an active subscriber identity module (SIM). A single subscriber may operate several different cellular connections and multiple connections may be associated with one customer or one mobile device.


Content is the substance of Web pages. It is the text and graphics that make up the details of the page. Content is not the layout or the design of the pages. Nor is it the interactivity of the pages.


A cookie has a very different definition for web designers and developers than it does for many people. A cookie on the web is a line of text that is saved to a computer's hard drive that can be accessed and written by websites.

Web cookies are not dangerous. And they can't collect any information about you that you do not first provide to the website you've visited.

Customer Self-service and Support

Customer self-service and support is a blend of customer-initiated interaction technologies that are designed to enable customers to service themselves. It includes electronic records management systems, chat and knowledge bases. Sites’n’Stores encourages Customer Self-service through the provision of our online Knowledge Base to allow us to continue to keep customer costs to a minimum.




There are several definitions of the term design that can apply to building websites:

  • to make a plan
  • to determine the form or function of something
  • to create an arrangement (or layout)
  • deciding upon a purpose or specific outcome for something
  • to create a preliminary sketch of a plan


Signal transmission that conveys information through a series of coded pulses representing 1s and 0s (binary code).


On the Internet or Web a domain is the name by which a computer is identified. It is mapped to a number called an IP address.

Domains can be purchased in any combination of letters, numbers, and hyphens (-) and up to between 26 and 63 characters long (not including the TLD: .com, .net, .org, etc.). Also known as

Domain Name

A domain name is a case-insensitive string of letters, numbers, and hyphens that is used to define the location of a website. Domain names are used as pointers to IP addresses. Domain names are typically arranged hierarchically, with the more generic names on the right. For example:

There are three parts (separated by periods). The most specific is my site name "webdesign". This is followed by the company name "about", and finally the top-level domain name (TLD) "com".

Most website domain names start with "www" because they were placed on the www or Web machine for their company. A company might have other domain names that are not websites, such as FTP sites or email servers and older technology .


The process of bringing a file down to a computer through a network and typically from a server, or some other computing device. Download times can be greatly affected by the method of connection to the network.


The total time a system is out of service.


To transfer all information from a record to another storage medium, e.g., copying from memory to a printer or copying an image and then ‘dumping’ it into a document.




Ecommerce is the sale of goods and services on the web or through other online mechanisms.

Web designers who focus on ecommerce sites need to focus on issues like conversion rate and the conversion funnel. They also have to be able to accept monetary transactions from credit cards and online services like PayPal. Shopping carts are a common tool found on ecommerce websites and many designers use click heat maps to improve site performance.

An easy way to get started with ecommerce is to install and configure a tool like osCommerce to help you build catalogs and shopping carts without reinventing the wheel.

E-coupon (Electronic Coupon)

Describes applications that enable an electronic version of a coupon to be sent to a consumer's handheld device or mobile phone. Users can carry the e-coupon in their devices for use at an online store or a traditional business. The coupon may be presented on the device screen as a bar code that can be read by conventional bar-code readers.


An XML element is the central building block of any XML document.


The process of systematically encoding a bit stream before transmission so that an unauthorized party cannot decipher it.

External Link

An external link is a hyperlink that points to another website on the internet, typically on another domain from the current website.

Your linking strategy should include what types of sites you will and will not link to as well as how many external links there should be on any given page. External links are important to web pages because they provide additional information and give your audience a breadth of resources to follow.

External links on your site become backlinks for the sites you link to. And many sites are more likely to link to you if you link to them first.




A favicon or Favorites Icon is a small graphic that is associated with a page or Web site. The favicon allows the Web developer to customize the site in the Web browser, both in the tab bar that is displayed in many browsers as well as in the bookmarks when a site is saved.

It was named the favicon because it was first developed in Internet Explorer, which calls bookmarked sites "favorites" and this icon was displayed in the favorites menu.

Most site favicons are designed as a small rendition of their logo or other branding mechanism.

File Server

A computer containing files available to all users connected to a local-area network (LAN). In some LANs, a microcomputer is designated as the file server, while in others it is a computer with a large disk drive and specialized software. Some file servers also offer other resources such as gateways and protocol conversion.

Fixed Wireless

Client devices are located at a stationary location and usually require a fixed (main) power supply and an antenna external to the client work platform. The terms "nomadic," "portable" and "mobile" often vary in definition when used by vendors. See also mobile wireless and semi-mobile wireless.


A collection of glyphs of a typeface, defining the size, family, weight, and style of the text.

Font Style

Stylistic variations of a font, such as italics, underline, bold, and so on. In CSS, it refers solely to the italic state of the font.


A style guide that defines the look, feel and interoperability of software applications.



Gray Scale

A range of gray tones used to create a monochrome image.



Help Desk

The first point of contact for all technical and end-user support issues, it includes Tier 1 and Tier 2 support levels. Tier 1 is the first point of contact. Tier 2 help desk analysts have more in-depth technical knowledge or specialized expertise.


Hypertext Markup Language. The language used to write Web pages. Based on SGML and recently rewritten to follow XML guidelines.


HTML code usually means the markup language HTML that allows web browsers to render web content.

Many people refer to the language that builds web pages as HTML code. HTML is the language that is used to write web pages. But the term “code” is misleading. Many people consider code to mean a programming language like C++ or Perl, and so they don't consider HTML to be code.

HTML Codes Are Different

HTML codes are special characters that cannot be rendered with keyboard characters (like Ǽ or ė) or characters that are used in HTML itself (like <, >, and &).

HTML code looks like this:

<html lang="en">
    <title>My Web Page</title>
    <h1>My Web Page</h1>
      This is my web page.


An HTML tag is a code that describes how a Web page is formatted. HTML tags are defined by the characters < and >.

There are dozens of HTML tags in valid HTML, another dozen or so deprecated tags (tags that are no longer part of the specification), and a few tags for specific browsers like Internet Explorer only tags, MSN TV/WebTV only tags, and others.


Hypertext Transfer Protocol. The set of rules used to exchange information on the Web. When seen as part of a URL, it tells the user-agent what protocol to use to gather the data for display/use.


An image or portion of text that is highlighted in some way (usually underlined on the web) and connects the current document to another. Hyperlinks are what make plain text into hypertext. Links are an important part of web pages. They connect documents on the same site together using internal links and direct readers to more information using external links. Web designers should create linking strategies for their websites to make sure that they are linking to the best information for their customers. You should also regularly use a link checker to make sure that all the links on your site still work.


Computer based information retrieval method. On Web pages, hypertext is any text that is "clickable".



IMAP (Internet Message Access Protocol)

A protocol used to access e-mail or bulletin board messages from a (possibly shared) mail server. IMAP allows a client e-mail program to access remote message stores as if they were local. E-mail stored on an IMAP server can be manipulated from a workstation at the office, a desktop computer at home or a notebook computer while traveling, without requiring the transfer of messages or files back and forth between these computers. Details of the IMAP specification can be found at

Internal Link

An internal link is a link on a web page that links to another page on the same site or domain. Most internal links are used as navigation around the site or to provide additional information about a topic.

Your site linking strategy should include which pages should include internal links, how many there should be on a given page, and their placement in the document (within the content, as navigation, or attached to images).

The most important thing to remember about internal links is their location in relation to the home page. The most important pages on your website should always be only 1-3 clicks away from the home page. Google recommends this as well as a way to ensure that their spider can find your important pages.

Beyond being links to other pages on the same domain, internal links (often called bookmarks) are also the links within one page. These links are usually found in tables of contents or as navigation within a long page. They allow designers to point to just the part of the page that is relevant.


A loose confederation of independent yet interconnected networks that use the Transmission Control Protocol/Internet Protocol (TCP/IP) protocols for communications. The Internet evolved from research done during the 1960s on a network called the ARPANet. It provides universal connectivity and three levels of network services: connectionless packet delivery, full-duplex stream delivery, and application-level services.


A network internal to an enterprise that uses the same methodology and techniques as the Internet. It is not necessarily connected to the Internet and is commonly secured from it using firewalls. Intranets often use an organization's local-area networks (LANs) or wide-area networks (WANs). Services include Web sites, collaboration, workflow and messaging services, and applications development.


IP stands for Internet Protocol. It is a packet-based protocol for delivering data across networks, specifically the Internet.

IP address (Internet Protocol address)

An IP address is the numerical designation of a computer attached to the Internet. They are usually written as 4 groups of 3 numbers (IPv4). Domain names use IP addresses as their address so that Web browsers can find their location on the Internet. Eg:


Apple's mobile device that combines an iPod music and video player, mobile phone and Internet browser capability in a handheld unit with a touchscreen interface. An iPhone designed for EDGE cellular networks was launched in North America in June 2007 and in Europe in late 2007. A 3G-capable version was launched in July 2008.

ISP (Internet service provider)

A company that provides Internet access to its customers. The majority of ISPs are too small to purchase access directly from the network access point (NAP), and instead buy pieces of bandwidth that are available from larger ISPs. Access to the Internet can be provided either via modem or by direct connection, which offers far higher speeds.

Internet service providers are different from online services, although these services sometimes also provide access to the Internet. Online services provide access to exclusive content, databases and online discussion forums that are not available outside the service.

IT Infrastructure

The system of hardware, software, facilities and service components that support the delivery of business systems and IT-enabled processes.




The term "Java" can be applied to Sun's Java platform or to its Java programming language. The Java platform is made up of a set of technologies that provide cross-platform, network-centric computing solutions. The programming language is simply one aspect of the Java platform. The elements of the Java platform include the Java Virtual Machine (JVM), which provides a uniform Java byte code emulator for Java's cross-platform runtime environment; the Java programming language, which provides a robust, object-oriented language for constructing Java components and applications; and the standard Java-class library packages, which provide sets of reusable services that promote consistency among components and applications.

The Java programming language is based on C and extends and complements the basic capabilities of HTML. Java permits the creation of applications and application modules (called "applets") that run in the JVM on the browser. Browsers from Netscape and Microsoft have a JVM. Java's platform independence and security are designed in, rather than added on, so applications can run on a wide variety of desktop platforms as long as they can run a Java-enabled browser.

Java applet

A small piece of Java code that implements a specific function. Applets may run on a server or be downloaded and run on the client's machine.


A scripting language targeted specifically to the Internet. It is the first scripting language to fully conform to ECMAScript, the Web's only standard scripting language. Despite its name, JavaScript is not a derivative of Java; its origin is Netscape's Livescript language. JavaScript is, in fact, closer to C/C++ in syntax than it is to Java.


A lossy graphics format best suited for photographs and images with a lot of colors. It's an acronym that stands for Joint Photographic Experts Group.




In SEO, the keywords or keyword phrase is the phrase that the author is trying to target for search engines. Most of the time, you should focus on one keyword or keyword phrase per page.

Keywords should represent the main point of a page. They are the words that someone would type into a search engine and find your page.




  1. A physical circuit between two points.
  2. A conceptual (or virtual) circuit between two users of a packet switched (or other) network that enables them to communicate, even when different physical paths are used.
  3. See hyperlink.

Lorem Ipsum (Placeholder Text)

Placeholder text or “lorem ipsum” is dummy text used by designers in preliminary designs to highlight the design, colors, and layout of a page. It is a form of scrambled latin text that is designed to mimic the flow of words, sentences, and paragraphs in English and other latin languages.

Placeholder text like lorem ipsum is used by web designers when they are submitting a web page design for review and they don't want the reviewers to get hung up on the contents of the text. It is most often used in preliminary designs to get a sense of the colors, designs, and layout of a page or site. The non-English words allow the viewers to look at the page and recognize the sections of the page that are for text without needing to read that content.

In fact, the standard lorem ipsum text is so commonly used in designs, that many people see the words “Lorem ipsum dolor...” and they immediately stop reading because they recognize that it is placeholder text.



Media Objects

Non-Hypertext Markup Language (HTML) files or applications that can be displayed or executed as part of an HTML document. Examples include graphic, audio and video files, and Java applets.

Message Authentication

A function in which the device determines if the received message arrived from its stated source and in unaltered form. The actual message need not be encrypted, but its authentication code must be.


Gartner defines metadata as "information that describes various facets of an information asset to improve its usability throughout its life cycle." It is metadata that makes information into an asset. Generally speaking, the more valuable the information asset, the more critical it is to manage the metadata about it, because it is the metadata definition that provides understanding that unlocks the value of data.

Meta Tag

A meta tag is a specific HTML tag used to define meta data on your Web pages.

The most commonly used meta tags are:

  • description
  • keywords
  • author
  • refresh

MM (multimedia)

Applications and technologies that manipulate text, data, images, sound and full-motion-video objects. Given the usage of multiple formats, multimedia is capable of delivering a stronger and more engaging message than standard text. Multimedia files are typically larger than text-based information and are therefore usually stored on CD-ROMs. Games and educational software commonly use multimedia

Mobile Devices

Includes mobile phones, iPhones, smart-phones and Blackberrys.

MP3 (MPEG Layer 3)

Format for audio compression that offers significant compression while retaining excellent audio quality. MP3 is one of many audio compression algorithms that can reduce audio storage requirements to typical ranges of 0.3 to 1.0 megabytes per minute.

MPEG (Motion Picture Experts Group)

A digital video standard for compression of full-motion images. The compression ratios achieved with MPEG encoding make it an ideal standard for delivery of digital video data.

MPEG-1 deals with mono and stereo sound coding, at sampling frequencies commonly used for high-quality audio. MPEG-2 contains an extension to lower sampling frequencies, providing better sound quality at the low bit rates, and an extension for multichannel sound. MPEG-3 and MPEG-4, with further improvements, are under development. Both MPEG-1 and MPEG-2 have a three-layer structure. Each layer represents a family of coding algorithms. Layer 3 deals with sound encoding, and can't be used by itself to encode audio files. In this form, it is known as MP3.




Placing one element inside another. When two tags are opened, they must be closed in the reverse order.



Open Source

Describes software that comes with permission to use, copy and distribute, either as is or with modifications, and that may be offered either free or with a charge. The source code must be made available.

Open Source Software

The open-source software model describes a set of characteristics and properties for developing, delivering and supporting software. Open source is licensed software in which the source code is made available to users so that they are enabled with the freedom to modify it for their own purposes and, with very limited restrictions, redistribute original and derived works as they see fit.

Open-source software comes with permission to use, modify, copy and distribute, either freely or for a small charge. The source code must be made available. Restrictions are often applied, through an "open-source license" such as the GNU General Public License (GPL) or the Berkeley Software Distribution (BSD) license, to profits or fees for any commercial product built on a base of open-source system

A system whose interfaces – for example, application programming interfaces (APIs) or protocols – conform to formal, multilateral, generally available industry standards. "Formal" implies that the standard is selected and maintained using a structured, public process (i.e., de facto standards, such as those developed by the Open Software Foundation). "Multilateral" implies that, while nothing is ever completely vendor-neutral, the standard is not controlled by a single vendor. "Generally available" implies that the specifications are fully published

(preferably with source code of a reference implementation), and that anyone can readily obtain license rights for free or at low cost.

OS (operating system)

An OS is software that, after being loaded into the computer by an initial boot program, manages a computer's resources, controlling the flow of information into and from a main processor. OSs perform complex tasks, such as memory management, control of displays and other input/output peripheral devices, networking and file management, and other resource allocation functions between software and system components. The OS provides the foundation on which applications, middleware and other infrastructure components function. OS usually provides user interfaces, such as command-line shell and GUI, for interaction between user and computer.




A pageview is a request for an item called a page in Web analytics. A page is loosely defined as all the requests required to build one Web page. A pageview can include many hits, as the page is built with CSS, scripts, and images.

Pageviews are a good unit of measure in Web analytics. The number of pageviews a website gets is a measure of how popular it is and how attractive it will be to advertisers. Most Web analytics tools will show you pageviews.


An XML element that contains another element.


PDF stands for “portable document format”. It is a file format that was created by Adobe as a way to store documents for exchanging. The PDF format was meant to be independent of the hardware or platform it was being viewed on.

In many ways, a PDF document was intended to be a digital print out of a document. Like a paper print out, it cannot be readily changed (without appropriate software) and looks the same no matter what operating system displays it.


Dots on a computer monitor. The resolution on a computer monitor is measured in dots per inch or pixels per inch.


Audio (or audio and video) content specifically designed for synchronizing and playback on mobile audio players, such as Apple's iPod and MP3 playback-enabled mobile phones. Much of this content is highly topical, derived from radio or TV broadcasts, and it is often free. Podcasts are an example of "sticky" content: listeners are encouraged to subscribe to a podcast "channel" that typically is updated with new content daily or weekly.

Proprietary Software

Software that is owned by an organization or an individual, as opposed to "public-domain software," which is freely distributed. The explosion in the use of the Internet has expanded the reach of public-domain software since it is now much easier to transmit these programs. While many commercial software developers have developed software that has become the de facto standard (e.g., Microsoft's Windows programs), proprietary software that is based on proprietary protocols, or standards, can create obstacles for applications development and usage.




The number of dots per inch on a computer monitor.




A script is a small bit of code that enables web browsers to do something rather than just displaying static results. Scripts are used in web design to create dynamic pages and DHTML. The most commonly used scripting language in web design is JavaScript, but many developers also write scripts in ActiveX.


A system or a program that receives requests from one or more client systems or programs to perform activities that allow the client to accomplish certain tasks. A processor that provides a specific service to systems on a network. Routing servers connect subnetworks of like architecture; gateway servers connect networks of different architectures by performing protocol conversions; and terminal, printer and file servers provide interfaces between peripheral devices and systems on the network.

Shortcut Menu

The menu that appears when you right-click (Windows/Unix) or click-and-hold (Macintosh) on a Web page or within a software package.


Any mark or symbol accepted by both parties to show intent, approval of, or responsibility for, a document. In e-business, for example, a "from" line on an e-mail, a mouse click of acceptance of terms, an e-mail closing, a biometric and electronic signatures of several types are accepted as signatures. Some laws specify a written signature to be legally acceptable. New laws give the same status to electronic signatures as written signatures.

SLA (service-level agreement)

An agreement that sets the expectations between the service provider and the customer and describes the products or services to be delivered, the single point of contact for end-user problems and the metrics by which the effectiveness of the process is monitored and approved.


Mobile communications device that uses an identifiable open OS. An open OS is supported by third-party applications written by a notable developer community. Examples are Symbian, Linux (including Android), Windows Mobile, RIM and Apple iPhone OS. Third-party applications can be installed and removed, and they can be created for the device's OS and application programming interfaces (APIs). Alternatively, developers must be able to access APIs through a discrete layer such as Java. The OS must support a multitasking environment and user interface that can handle multiple applications simultaneously. For example, it can display e-mail while playing music.

SMTP (Simple Mail Transfer Protocol)

A messaging protocol governing electronic-mail transmission in Transmission Control Protocol/Internet Protocol (TCP/IP) networks. It is used to transfer e-mail between computers. It is a server-to-server protocol. SMTP supports only text and cannot handle attachments. It supports negative delivery notifications, not the positive notifications required by electronic data interchange (EDI).

Social Media

An online environment where content is created, consumed, promoted, distributed, discovered or shared for purposes which are primarily related to communities and social activities rather than functional, task-oriented objectives. "Media" in this context is an environment characterized by storage and transmission, while "social" describes the distinct way that these messages propagate in a one-to-many or many-to-many fashion. A distinction is drawn in this definition between media (the enabling environment) and content (what the environment contains).


Usenet messages flooded to many newsgroups indiscriminately. The term is also loosely applied to junk mail.


The general term applied to Web site qualities that attract and hold visitors. A sticky Web site is assumed to be offering higher value than one that is not sticky.


The style of an element is the way it looks or acts on the Web page. This includes the color, layout, position, and sometimes sound (in aural style sheets).


A subdomain is a more specific portion of a domain name. Subdomains are used to divide up Web domains without registering a new domain name.

Subdomains use the Web server to define the location of files for that site, rather than using DNS. The easiest way to do this is to set up virtual hosting on an Apache Web server.


Message format or grammar (e.g., field lengths and delineators, headers, footers and optional fields).




The markup characters that indicate the start or end of an element - but not the element content itself.


A contraction of the term "telephone company." It generally refers to the local-exchange carrier (LEC).

Text Editor

An editor where you primarily work with HTML or XML tags and the actual Web Design code.

Time Out

The set time period before a terminal system performs some action. Typical uses include a poll release (when a terminal is disconnected if the time-out period elapses before keying resumes) or an access time out (when a terminal on a local area network is prevented from transmitting for a specified time period).


Sending information in the form of electrical signals over electric wires, waveguides, or radio.

Trojan Horse

A form of malicious code that may be deliberately planted to perform a destructive act on a computer. It is effective because it is not what it appears to be. That is, the execution of a Trojan horse may have an undesirable and unexpected effect on the user's work environment, but it is the user who initiates the execution of the code (e.g., by clicking on a button in a graphical user interface that appears harmless). Unlike a computer virus, a Trojan horse is unable to replicate and is not parasitic.



UI (user interface)

The connection between the user and a computer's hardware or software that permits the user to work productively with a system or a program.

URL - Uniform Resource Locator

URL stands for Uniform Resource Locator. It is the address of a document or other resource on the Internet.




Software used to infect a computer. After the virus code is written, it is buried within an existing program. Once that program is executed, the virus code is activated and attaches copies of itself to other programs in the system. Infected programs copy the virus to other programs.


A visitor is a unique individual coming to a website.

The best way to identify a visitor is with a cookie that identifies that unique system. But many Web analytics packages try to identify visitors through IP address and browser/OS information. It is possible to get decent information without a cookie, but cookies are more accurate.

The number of visitors to your website is an excellent metric regarding how popular your site is. The more visitors your site has, the more attractive your site will be to advertisers.




The web (short for World Wide Web) is a hypertext-based global information system that was originally developed at the European Laboratory for Particle Physics in Geneva. It is a subset of the Internet, technically defined as the community on the Internet where all documents and resources are formatted using Hypertext Markup Language (HTML). HTML, and the related Hypertext Transport Protocol (HTTP), make it easy to find and view data and documents stored on computers connected to the Internet. HTML creates the links ("hyperlinks") that enable the user to move among many Web documents with the click of a mouse.

Web Analytics

The use of a range of quantitative analyses to understand Web site performance and visitor experience. These analyses include usage levels and patterns on an individual and aggregate level. Data sources may include clickstream data from the Web server log, Web transaction data, submitted data from input fields on the Web site and data in the Internet customer repository. The results may be used to improve site performance (from a technical and content perspective), enhance visitor experience (and thus loyalty), contribute to overall understanding of customers and channels, and identify opportunities and risks.

Web Designer

A Web designer is someone who designs Web pages. A Web designer is more focused on the look and feel of a website than how it works, and often uses WYSIWYG editors rather than diving into the HTML directly.

Web Developer

A Web developer is someone who programs Web pages. A Web developer is more focused on the way a website works than how it looks. They typically use HTML text editors and work with databases and programming languages as well as HTML.


An e-mail option that requires only a browser. A user can walk up to any Internet-connected device (e.g., a PC or airport kiosk), launch a browser, connect to a Web mail server, enter a user name and password and check e-mail.

Web Hosting

A service in which a vendor offers the housing of business-to-business (B2B) or business-to-consumer (B2C) e-commerce Web sites via vendor-owned shared or dedicated servers and applications for enterprises at the provider-controlled facilities. The vendor is responsible for all day-to-day operations and maintenance of the Web site. The customer is responsible for the content.

Web Page

A Web page is a document written in HTML and meant to be viewed in a Web browser on the Internet or World Wide Web such as Firefox, Internet Explorer, or Opera.

Web Server

A Web server is a computer that is set up with software and networking capabilities to deliver Web pages on the Internet or an Intranet. Web servers use programs such as Apache or IIS to deliver Web pages over the http protocol.


A collection of files accessed through a Web address, covering a particular theme or subject, and managed by a particular person or organization. Its opening page is called a home page. A Website resides on servers connected to the Web network and is able to format and send information requested by worldwide users 24 hours a day, seven days a week. Websites typically use HTML to format and present information and to provide navigational facilities that make it easy for the user to move within the site and around the Web.


What You See Is What You Get.


An editor where you primarily work with the layout and design of the page itself rather than the actual code.





eXtensible Markup Language. A markup language for writing other markup languages. XML is sometimes called a "meta" language because it describes how to write new languages. It allows for the creation of applications that are streamlined for the use of the owner.


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